Our Story

Étän Spiced Rum

RUM TO THE POWER OF FIVE

Étän Spiced Rum

The Étän Story:

We are five sisters, Laura, Briget, Noella, Caroline and Kareen, raised in London with our family history rooted in Cameroon, West Africa. It is the melting pot of the ethnic cultures of Cameroon that form the heart and soul of Étän spiced rum. 

We are five strong minded, professional, working women, determined to be successful as individuals in our own right, but there is no denying we have an unbreakable family bond. The two things that really bind us together are our heritage and our love of a great spiced rum!
Étän Spiced Rum

THE RUM

Étän Spiced Rum

It hasn’t been an easy task creating something that all of us enjoy, but after several months of tasting, testing, debating and more tasting we’ve finally created Étän, a golden spiced rum that is genuinely different and absolutely delicious – proof that five heads are better than one!

 

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The word Étän means five in Mungaka (our parents’ dialect) and is spoken in Bali, a town and commune in Cameroon. Formerly the centre of a kingdom, it is known for its palace and its regular festival, and as such, this has had an influence on the regal look and feel, alongside the fun and sophisticated flair of the brand.
Étän Spiced Rum - Rum to the power of five

What is rum?

Étän Spiced Rum
Rum is a distilled alcoholic drink, made from sugarcane by-products, such as molasses, or directly from sugarcane juice, creating a clear liquid, which is then usually aged in oak barrels. Rum originated in the West Indies and most of the world’s rum production occurs in the Caribbean and Latin America. However, given how rum is made and that there is an abundance of sugarcane in Cameroon, it was a no brainer that in creating a product, rum was the front runner. There are three main types of rum; dark, white and spiced. Although Cameroon is not known for its rum-making (future considerations will be given to producing a rum from scratch), it does have a wealth of indigenous herbs and spices which we knew could work exceptionally well to create Étän, an incredible golden spiced rum.
Étän Spiced Rum

What is Étän Spiced Rum?

Étän is a 43% abv golden spiced rum. A rum which has been distilled with a unique collection of five botanicals (“spices”) found in West Africa- Cameroon: Fevergrass, Orange peel, Cassia, Ginger and Vanilla. Without added sugar, Étän focuses on the natural sweetness and spice found in the rum and botanicals. This clearly addresses the sugar/calorie intake issue drinkers have with dark spirits. This also makes Étän a keto friendly rum, as it’s nutritional profile sits at 0 across all areas, with 66 calories per 25ml, coming from only the alcohol itself.

How is Étän Rum different?

What sets this brand apart from others is its wide appeal, unlikely to offend whilst maintaining a unique flavour profile, through the perfect harmony of five botanicals. Étän is driven by us, five individual women, who have come together to recognise that rum is the new gin; subsequently providing a heritage-based twist on this, as bold as it is exciting.
Étän Spiced Rum
Étän Spiced Rum
Recognising that we are in a new space where culture and diversity are at the heart of most campaigns, we are keen to showcase Étän’s credibility in the rum industry and wider drinks market, making it one of the best spiced rums.
Our slogans are ‘Rum To The Power Of Five’, ‘Five Heads are Better Than One’ and ‘A Perfect Harmony of Five’. This encapsulates the coming together of five sisters and five botanicals, resulting in a premium product that rivals any other- smooth, spicy and not too sweet – Étän, a golden spiced rum that is suitable anytime on any occasion, delicious over ice, with a mixer and in a cocktail. Étän- indomitable, just like Cameroon’s Lions!
Étän Spiced Rum