RUM TO THE POWER OF FIVE

Our Origins

We are five sisters, Laura, Briget, Noella, Caroline, and Kareen, raised in London with our family history rooted in Cameroon, West Africa. It is the melting pot of the ethnic cultures of Cameroon that form the heart and soul of Étän Rum.

Five strong-minded professional working women determined to be successful as individuals in our own right, but there is no denying we have an unbreakable family bond. The two things that really bind us together are our heritage and our love of a great spiced rum.

The word Étän means five in Mungaka (our parents’ dialect) and is spoken in Bali, a town and commune in Cameroon.

Formerly the centre of a Kingdom, it is known for its palace and its regular festival, and as such, this has had an influence on the regal look and feel, alongside the fun and sophisticated flair of the brand.

It has not been an easy task creating something that all of us enjoy, but after several months of tasting, testing, debating, and more tasting we finally created Étän, an award-winning golden spiced rum that is genuinely different and absolutely delicious – proof that five heads are better than one.

Unique Taste and Character

Rum is a distilled alcoholic drink, made from sugarcane by-products, such as molasses, or directly from sugarcane juice, creating a clear liquid, which is then usually aged in oak barrels.

Rum originated in the West Indies and most of the world’s rum production occurs in the Caribbean and Latin America.

However, given how rum is made and knowing there is an abundance of sugarcane in Cameroon, it was a no-brainer that rum was the front runner in creating a product.

There are three main types of rum; dark, white, and spiced. Although Cameroon is not known for its rum-making (future considerations will be given to producing a rum from scratch), it does have a wealth of indigenous herbs and spices which we knew could work exceptionally well to create Étän Rum, an incredible golden spiced rum.

What sets this brand apart from others is its wide appeal, unlikely to offend whilst maintaining a unique flavor profile, through the perfect harmony of five botanicals.

Étän Rum is driven by us, five individual women, who have come together to recognize that rum is the new gin; subsequently providing a heritage-based twist on this, as bold as it is exciting.

Recognizing that we are in a new space where culture and diversity are at the heart of most campaigns, we are keen to showcase Étän’s credibility in the rum industry and wider drinks market, making it one of the best-spiced rums. Having won a Silver Award at the prestigious London Spirits Competition 2021, we are well on our way.

Our slogans are ‘Rum To The Power Of Five’, ‘Five Heads Are Better Than One’ and ‘A Perfect Harmony of Five’. This encapsulates the coming together of five sisters and five botanicals, resulting in a premium product that rivals any other.

Smooth, spicy, and not too sweet – Étän, an award-winning golden spiced rum that is suitable anytime, on any occasion, delicious over ice, with a mixer and in a cocktail. Étän- indomitable, just like Cameroon’s Lions!

RUM TO THE POWER OF FIVE

Our Origins

We are five sisters, Laura, Briget, Noella, Caroline, and Kareen, raised in London with our family history rooted in Cameroon, West Africa. It is the melting pot of the ethnic cultures of Cameroon that form the heart and soul of Étän Rum.

Five strong-minded professional working women determined to be successful as individuals in our own right, but there is no denying we have an unbreakable family bond. The two things that really bind us together are our heritage and our love of a great spiced rum.

The word Étän means five in Mungaka (our parents’ dialect) and is spoken in Bali, a town and commune in Cameroon.

Formerly the centre of a Kingdom, it is known for its palace and its regular festival, and as such, this has had an influence on the regal look and feel, alongside the fun and sophisticated flair of the brand.

It has not been an easy task creating something that all of us enjoy, but after several months of tasting, testing, debating, and more tasting we finally created Étän, an award-winning golden spiced rum that is genuinely different and absolutely delicious – proof that five heads are better than one.

Unique Taste and Character

Rum is a distilled alcoholic drink, made from sugarcane by-products, such as molasses, or directly from sugarcane juice, creating a clear liquid, which is then usually aged in oak barrels.

Rum originated in the West Indies and most of the world’s rum production occurs in the Caribbean and Latin America.

However, given how rum is made and knowing there is an abundance of sugarcane in Cameroon, it was a no-brainer that rum was the front runner in creating a product.

There are three main types of rum; dark, white, and spiced. Although Cameroon is not known for its rum-making (future considerations will be given to producing a rum from scratch), it does have a wealth of indigenous herbs and spices which we knew could work exceptionally well to create Étän Rum, an incredible golden spiced rum.

What sets this brand apart from others is its wide appeal, unlikely to offend whilst maintaining a unique flavor profile, through the perfect harmony of five botanicals.

Étän Rum is driven by us, five individual women, who have come together to recognize that rum is the new gin; subsequently providing a heritage-based twist on this, as bold as it is exciting.

Recognizing that we are in a new space where culture and diversity are at the heart of most campaigns, we are keen to showcase Étän’s credibility in the rum industry and wider drinks market, making it one of the best-spiced rums. Having won a Silver Award at the prestigious London Spirits Competition 2021, we are well on our way.

Our slogans are ‘Rum To The Power Of Five’, ‘Five Heads Are Better Than One’ and ‘A Perfect Harmony of Five’. This encapsulates the coming together of five sisters and five botanicals, resulting in a premium product that rivals any other.

Smooth, spicy, and not too sweet – Étän, an award-winning golden spiced rum that is suitable anytime, on any occasion, delicious over ice, with a mixer and in a cocktail. Étän- indomitable, just like Cameroon’s Lions!